VRMA Conference 2023
Price is Right
After seeing how much people loved giveaways in 2022, I leaned fully into the idea for VRMA 2023 with a Price Is Right–inspired booth. Since HostGPO helps Airbnb hosts save on furniture, linens, and amenities for their properties, the concept felt natural.
Attendees signed up for a spin of the wheel to win anything from a free room design and a $2K Helix mattress to tote bags packed with our partner products. I designed the wheel graphics and the oversized LED wall behind the booth to grab attention from across the show floor and drive real lines at the space.
Attendees: 3,500+
Deliverables: Booth concept, layout, signage, swag, logistics
The Price is Right wheel we had I designed and stuck my own graphics to. This way when attendees spun the wheel, they won products from our partners.
I rented a 14’ wide 9’ tall LED wall that illuminated the aisle and cycled through different graphics.
I got our CEO 3 speaking engagements: 2 panels and 1 solo talk.
Created a cohesive team look.
Entered our CEO into a contest for the Rising Star award, which he won.
Quick video of the booth.
