VRMA Conference 2022
A HostGPO Home
I turned six booths into a “HostGPO home” experience across an entire aisle. Instead of rushing past, when attendees walked down this aisle, they explored rooms filled with our partners' products, making it easy for the sales team to jump into real conversations.
I also organized a $10k raffle of our partners' products to encourage signups.
Attendees: 3,000+
Deliverables: Booth concept, layout, signage, logistics, team swag, giveaways.
A view down the aisle of the entire booth.
Casual conversation area for attendees to relax.
Had our partners on-site to provide extra value to attendees by answering questions and doing live giveaways.
All products (furniture linens, amenities, lighting, wallpaper) provided by our partners.
Merchandise (shirts, hats, fanny packs, & tote bags) designed & ordered by me.
